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Strategic Marketing Management: planning, implementation and control Family Studies the book brings an interdisciplinaryBook Details Author: Richard M. S. Wilson Publisher: Routledge Language: English Edition: 3rd Edition ISBN: 9780750659383 Binding: Paperback Number of Pages: 882 Release Date: November 30, 2004 Package Dimensions: 10. 9 x 8. 3 x 1. 5 inches About The Book Strategic Marketing Management by Richard M. S. Wilson is widely recognized as the classic textbook on marketing strategy. Now in its third edition, this authoritative guide has been updated and
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